1.Bubble Spitz Identity Pills, 2012 Print on paper 8X4 IN US$ 300   2.Nature Identity Pills, 2012 Print on paper 8X4 IN US$ 300   3.Pink War Identity Pills, 2012 Print on paper 8X4 IN US$ 300   4.Plastic Fog Identity Pills, 2012 Print on paper 8X4 IN US$ 300   5.Rubber Candy Identity Pills, 2012 Print on paper 8X4 IN US$ 300   6.Toy Box Identity Pills, 2012 Print on paper 8X4 IN US$ 300  

Rodrigo de Toledo
Identity Pills Labels

This new series of digital prints are “product labels” based on the web art project Nanodramas. The NanoDramas project presents a sarcastic view of certain aspects of contemporary life, such as the power of advertising and the pervasive influence of media on our minds, the consumerism of pharmaceutical products and the purchase of entertainment. It explores the idea of constructing one’s identity based on the acquisition of images and pre-formulated models of being, resulting on an increased lack of self-understanding. Nanodramas is presented as a product line, with product names such as “Pink War”, “Nature” and “Rubber Candy”.

Rodrigo de Toledo is a Brazilian award-winning artist, designer, educator, and a pioneer in the digital arts. His work, an imaginative blend of writing, graphic arts, multimedia and animation, has been showcased on PBS, Forbes Magazine, How Magazine, Canal+ France, Globo TV Brazil, TV Educativa Brazil, Leonardo Journal, NASA online among others, as well as screened and exhibited in festivals, galleries and museums worldwide. Currently, he is an Associate Professor of Visual Communication at Northern Arizona University.

http://www.neurondiva.com